Attend the Secrets to a Successful Practice Workshop

This program is designed for physicians, business managers, and key staff involved with an aesthetic medicine practice or MedSpa.

Learn the most profitable strategies of proven practices and avoid the costly mistakes others often make.

Book Training Testimonials

Learn from Successful Practices and Increase your Non-insurance Based Revenues

IAPAM’s Executive Director
Jeff Russell



This program will cover all aspects of creating a business plan for an aesthetic medicine practice or medical spa. The Workshop will cover the keys to operating a SUCCESSFUL and profitable practice which include developing your practice’s purpose, creating people processes, marketing strategies and tracking systems.
  • Financing Options (practice and SBA loans, equipment leasing, cash).
  • Practice layout and examples of inside practice design.
  • Target Demographics for your Procedures.
  • Developing a menu of Treatments and Pricing Strategy.
  • Establishing Aesthetic Practice Protocols for your staff.
  • Creating an effective Marketing Plan to GROW. Including incorporating low-cost internet marketing strategies (i.e. search engine optimized, social media marketing with Facebook, Twitter, Yelp, and LinkedIn, and writing press releases).
  • Finding the Right Location.
  • Staffing: clinic roles, compensation, and editable job descriptions included!
  • Federal and State legal and regulatory issues (who can and cannot do which procedures)
  • How to Read Financials.
  • Understanding your practice’s core PURPOSE.
  • Implementing TEAM processes.
  • Create TRACKING systems.
  • Earn 6.5 CME’s.
  • *BONUS* – You will receive a Business Manual as well as the book “Secrets to a Successful Practice“.

We Help You Add Profitable Aesthetic Services to your Practice

“The Workshop gave me the tools and information needed to research my concept, learn the financials specific to my vision, and form and present that information to lenders, builders, and vendors. I would highly recommend anyone thinking of starting or incorporating an aesthetic practice to attend this conference.” Dr. A. W.

We Help Physicians Diversify and Increase Profits

By Offering the Most Comprehensive Hands-On Aesthetic Training in a World Class Medical Facility


What Physicians are Saying

  • Dr. Hardy

    Dr. Hardy, MD

    “This course has been beyond my best expectations! The hands-on training has been outstanding.”

  • Dr. Jose

    Dr. Jose, MD

    “I’ve been certified in Medically Supervised Weight Loss and it’s been very successful as part of my practice!”

  • Dr. Bates

    Dr. Bates, MD

    “I’ve had huge success with IAPAM’s programs!”

  • Dr. Zgourides, MD

    “An exceptional value, especially given the comprehensive amount of information provided.”

  • Dr. Simon MD

    “The symposium was unbelievable. I feel that I am ready to open the Aesthetic part of my practice in a month or so.”

  • Dr. J. Pino, MD

    “This conference was very informative and interesting. I really enjoyed all the speakers..and will most likely come back to another one with my staff. Great. Great Conference. Thank you!”